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Mohawk's Flooring Revolution Set to Transform the Resilient Market
Jackson Hole, WY Mohawk is on the verge of revolutionizing the resilient flooring sector with a pr of groundbreaking innovations that are poised to redefine industry standards. The company has been making significant strides over the past two to three years, ming to reclm its leadership position in resilient just as it holds dominance in other flooring categories.
Jeff Meadows, President of Mohawk Residential, underscores their commitment and innovation: We've improved a lot lately, he states. And now we're ready to take on the same leadership role that we enjoy in many other flooring segments. Early responses from select dealers have been overwhelmingly positive, with enthusiastic feedback about these products.
Addressing style concerns in resilient flooring, Mohawk introduces SolidTech, a new line designed to cater to contemporary tastes and preferences. This product promises not only aesthetic appeal but also functionality with WetProtect technology that ensures water resistance, meeting consumer demands for both beauty and durability.
On the sustnability front, PureTech is set to make waves across the industry. With its unique features including domestically sourced materials from Thomasville, North Carolina, this product offers a trifecta of environmental consciousness, aesthetics appeal, and functionality all within an accessible price range.
The first two priorities for consumers in this category are beauty that lasts long-term and waterproof durability. Mohawk's PureTech not only checks those boxes but goes further by offering scratch resistance through warranties typically found in higher price brackets, making it an appealing choice regardless of budget considerations.
PureTech, according to company insiders, has already proven its potential. It’s the fastest growing product I've ever worked on in my 25-year career at Mohawk, says Arnold, noting that sales figures exceeded expectations within just 30 days.
The partnership with Plastic Bank, a global platform for waste recycling and ocean plastic reduction, adds to PureTech's appeal by aligning Mohawk's efforts with consumers' growing concern over environmental issues.
Meanwhile, the Anatolia brand continues its expansion strategy with the inauguration of a new manufacturing facility. This move strengthens the company's commitment to local production capabilities and innovative technology advancements that will meet increasing global demand for their products.
Overall, Mohawk's approach in integrating innovation, sustnability, and consumer-centric design promises not only a shift within the resilient flooring market but also a testament to the brand's evolving vision towards creating smarter solutions for today’s homes.
This article is reproduced from: https://www.fcnews.net/2023/11/mohawks-resilient-revolution-is-about-to-change-the-game-solidtech-premier/
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Mohawk Flooring Innovation Revolutionizes Resilient Market SolidTech: Stylish Waterproof Resilient Flooring Solution PureTech Sustainability Meets Function in Resilient Tiles Mohawks Anatolia Expands with State of the Art Factory Mohawk Partners with Plastic Bank for Environmental Responsibility Enhanced Mohawk Products Cater to Growing Consumer Preferences